(Toronto, ON – May 16, 2023) – Canada’s multi award-winning Cottage Life brand has signed on as the official media sponsor of the second-annual Tall Pines Music & Arts Festival, a community-focused, culturally-curated outdoor event, with Blue Rodeo and Serena Ryder headlining. The festival, which is expected to draw 4,000 attendees, takes place at The Muskoka Wharf from June 16-17 against the stunning, cottage-country backdrop of Lake Muskoka.
The partnership will be promoted across Cottage Life’s multi-platform offering, which includes: Cottage Life magazine, CottageLife.com, the publication’s bi-weekly e-newsletters, Cottage Life Podcast, and on Cottage Life and Tall Pines’ social media platforms. The Cottage Life community will also have a chance to win full weekend experiences and be eligible for discounted tickets via a promo code provided throughout Cottage Life branded media. On-site activations at the festival will include a dedicated Cottage Life lounge where festival-goers can relax, enjoy activations, win exclusive prizes, and take home the latest issue of Cottage Life magazine.
In the lead up to the Victoria Day long weekend, Cottage Life media outlets will launch a “Canadian Song of Summer” campaign, encouraging readers and the Tall Pines artist line-up to nominate their favourite song via social media. For more information visit CottageLife.com.
“Cottage Life and The Tall Pines Music & Arts Festival are forging a long-term partnership based on the common belief that music is at the heart of the cottage experience,” said Mitch Dent, EVP Media Solutions and Group Publisher at Blue Ant Media. “We look forward to meeting festival-goers on-site in cottage country and aligning our brand with this memorable summer event.”
“We’re thrilled to have Cottage Life join as the Official Media Partner of the Tall Pines Music & Arts Festival,” shares Kevin Goodman, festival producer and CEO of FRC Marketing.“Cottage Life has been a part of cottage culture and the cottaging community across Canada for more than three decades as the trusted source for everything cottage. The Tall Pines Festival is all about creating memories, special moments, and a bit of magic in Muskoka, and we can’t wait for Cottage Life to help tell our story to Canadians from coast to coast.”